Thursday, August 12th, 2010 at
12:33 pm
Many people are confused by the difference between resell rights and private label rights and often think that they are one and the same thing. Not so.
I am frequently confused myself as sellers often have different variations on the rights they are selling or giving away, so it pays to read the resale rights license agreement which comes with the product very carefully.
So, in order to clear the air, I thought I would attempt to explain the differences between the different resell rights.
Resell Rights(RR)
When you buy a product that has resell rights it gives you the right to resell that product to your customer and keep 100% of the profit.
However, you cannot pass on the resell rights to your customer i.e. it will be for your customer’s personal use only.
The downside to Resell Rights, if it is a downside, is that the product cannot be altered in any way which means it is not unique.
From the original marketers point of view adding resell rights adds value to the product.
Master Resell Rights
Whilst resell rights give you the right to resell the product, Master Resell Rights (MRR) gives you the right to resell the product AND pass on the resell rights to your customer.
Your customer, in turn, can also offer resell rights to their customer but not Master Resell Rights if the originator does not allow this, so it stops there i.e. the Master Resell Rights were only offered by the originator to the first buyer.
These Master Resell Rights can often come bundled with the product or purchased separately from the product…..
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