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Many people are confused by the difference between resell rights and private label rights and often think that they are one and the same thing. Not so.

I am frequently confused myself as sellers often have different variations on the rights they are selling or giving away, so it pays to read the resale rights license agreement which comes with the product very carefully.

So, in order to clear the air, I thought I would attempt to explain the differences between the different resell rights.

Resell Rights(RR)

When you buy a product that has resell rights it gives you the right to resell that product to your customer and keep 100% of the profit.

However, you cannot pass on the resell rights to your customer i.e. it will be for your customer’s personal use only.

The downside to Resell Rights, if it is a downside, is that the product cannot be altered in any way which means it is not unique.

From the original marketers point of view adding resell rights adds value to the product.

Master Resell Rights

Whilst resell rights give you the right to resell the product, Master Resell Rights (MRR) gives you the right to resell the product AND pass on the resell rights to your customer.

Your customer, in turn, can also offer resell rights to their customer but not Master Resell Rights if the originator does not allow this, so it stops there i.e. the Master Resell Rights were only offered by the originator to the first buyer.

These Master Resell Rights can often come bundled with the product or purchased separately from the product…..

Here are some samples of license agreements (rights) :

Private Label Rights(PLR)

These are the best resell rights!

Private Label Rights can be edited, altered any way you want, you can also put your name to it as the author – in fact change anything, break it down into articles or different products.

Because of this total freedom you will be likely to pay more than you would with basic resale rights.

Sometimes products come with either Private Label Rights (PLR) or Resell Rights and you then have the option to pay for the Resell Rights (RR) or  to pay a higher price for the Private Label Rights (PLR).

Private Label Rights can be articles, eBooks, reports or software.

As the content is shared between many buyers PLR can be quite affordable compared to hiring a ghost writer to create a product just for you.

The downside is your product is not unique.

However, I would like to suggest that you get new graphics, a new name and rewrite the landing page, sales page and thank you page and then your product is unique and will create more sales.

When buying PLR quality it is important to take great care in choosing your PLR product as some PLR content is, for example, written by non-English speakers – and it shows.

You get what you pay for as many quality PLR products are restricted to a set number of buyers rather than flooding the market and making it valueless.

Each provider will have his/her own rules (license agreement) about how the content can be used so it is always advisable to check the resale rights license before purchasing in order to see if this fits your requirements.

Also, some providers insist on the content being altered or rewritten, others do not.

This is the quickest way to get a product online!

It is easy to get confused but if you are able to always go for private label rights (PLR).
This way you can have your own product without actually having to actually create it.

Giveaway Rights

Finally we have Giveaway Rights which is more or less what it says, but you must read the terms and conditions as they can vary considerably ranging  from you can do what you like with the product to restrictions on where you can giveaway the product.

To sum up, resale rights are a great way to get started and a quick way to get content. All things are possible if you read the resale rights license agreement first!

I hope this throws a bit of light on the subject for you. Good Luck.

You may be interested in  this:

You can access a FREE PDF Report called Profit From PLR .

Just Click Here ….

Enjoy!

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