The first webinar to start off Alex Jeffrey’s Marketing With Alex 2.0 was  called “Forward To Basics”. Yes, forward not back to basics.

This was great stuff from Alex and he had our attention from start to finish – and the finish was after 4+ hours, not the advertised 2 hours!
Talk about over delivering.

The basics are the basics of business rather than the basics of internet marketing.
He emphasized that organization is the key to greater productivity and better results.
He also gave a lot of sound advice about how to go about this which included:

• only check your emails twice a day (touched a nerve with a lot of us there!
• stop surfing!
• tidy your desk (I definitely need to do this)
• “go to work” i.e. close the door to your “office” and remove all distractions
• work to a schedule – for example in 1 hour sessions, then take a break- and so on.Use a timer for this.
• only drink water.

This is sound advice but perhaps more importantly he stated that you need to “manage” your business from the start and have a structured business.

In order to do this we need to start the following and plan ahead:

• create 3 plans – a business plan, an entrepreneur plan and a personal plan.
• create a 1-year plan.
• create a 90-day plan.
• create a 4-week plan
• create a 1-week plan
• create a daily plan and plan tomorrow today.
• also write a daily “did” sheet to see what you have done and keep you on track.
• get focussed on one thing only not many things as the chance of success is better
• take action

This is all good advice and I for one needed it as I am sure many other people do. So, a lot of time wasted before but now it is time to get organized.
I hope you find this advice useful as well.

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