Tips Archives

Its been a tough month all round and unfortunately internet marketing took very much a back seat!

As with many people, we are in the depths of winter, and for my wife and I, that means lots of snow and temperatures well below zero.

We chose to move house a couple of weeks ago just to add a little bit of spice to things.

How crazy is that?

We moved, computer carefully moved by hand and put gently into its new position.

My payback for all this loving care was first my Windows boot-up going into a continuous loop despite all my efforts to fix it.

Long story short, I had to restore Windows thereby wiping the hard disk.

How sad is that?

Unhappy, but I was still quite confident as I had most of my files backed up to an external hard disk and to online computer backup.

Backup online is very extensive and has, in my case,  been backing up for a long time. It also takes a long time to restore if you want to restore all your files.

Anyway, this was steadily restoring when the hard disk failed completely! I have to say that my wife said the computer was very noisy but I suppose if you are living with it you probably don’t take too much notice.

So, what to do now – new computer, take computer to a local repair shop or replace the hard disk?
Having already lost a lot of time from an internet marketing point of view I decided to replace the hard disk myself  so I did visit the local computer shop but only to buy a hard disk.

I managed to replace the hard disk myself (thank you Youtube), which was indeed a new experience, and all went well. Back to square one and starting backup all over again.

What is the point of this post you may be asking.
The point is to ask you “When was the last time you backed up the important files on your computer?”

Was this some time ago when you heard something similar to this story?

It is a fact of life that hard disks will fail.

My recent research showed that hard drives will fail anytime after 4 – 6 years. My hard disk was just about 4 years old.
It is not a case of maybe but more a case of when your hard drive will fail. Of course, a particularly nasty virus could also cause hard disk failure at any time.

I have had the BSOD (Blue Screen Of Death) on two separate computers in the past and I learned the lessons the hard way.
It set me back months!

As I mentioned earlier, I have an external hard disk, which I can access very quickly, and I backup online also.

The purpose of this post is to say to you “Don’t think this could never happen to me”. It will, and it hurts!
If you are running an online business, hard disk backup is essential.

How can I do this you may be asking.

One of my earlier posts was about backing up your Wordpress blog and now, much more important, I am discussing backing up your essential files.

As I mentioned, I have an external hard drive and I use it both for freeing up space on my C:\ drive and also for back up.

However, what happens if you have a fire or something equally unpleasant at your house? Problem.

Online back up is the answer to this.

I use Carbonite and I have had good support from them. This costs me $59 a year (about 15c /day) and the backup just quietly looks after itself in the background.
If you Google “online backup” you will find others

External hard disks are becoming cheaper every day, in fact a member of my family recently bought one of 1 Terabyte (1024 gigabytes!) for around $35 although I have to say it was on offer at the time.

So, how smart am I? Not as smart as I thought! I did not keep my bookmarks backup up to date and neither did I backup my passwords (kept meaning to) so now I am slowly getting my passwords from my gmail etc as I need to find them.
Lesson learned.

I have also just looked at some software that takes an image of your hard disk but I am still a bit confused about this so more research is needed

To sum up:

Backup in as many ways as you feel you need to. For the sake of much less than $100 a year you can have peace of mind, and some extra flexibility with your computer.

You may need that back up tomorrow!

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Well, I finally managed to get my FREE eBook up and running and here it is:

The book is a collection of most of the tools and resources I have gathered and which reside in my “swipe” file.

There is enough information here for most newbies and not quite newbies. In fact, take a look and I am sure you will find something of interest in this eBook.

You can download it over to the right where it will always be visible.

Anyway, I hope that you find this useful.

Please feel free to comment on the eBook, in a positive and constructive way, as this will be much appreciated and help me to add to or update the FREE eBook.

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Apparently there is a security hole in Wordpress that allows hackers into your hosting account. To secure everything, you need to update to the latest version 2.8.6 of Wordpress immediately:

Here is a video from Youtube with a quick explanation followed by the Wordpress statement:

“WordPress 2.8.6 Security Release

Posted November 12, 2009 by Ryan Boren. Filed under Releases, Security.

2.8.6 fixes two security problems that can be exploited by registered, logged in users who have posting privileges.  If you have untrusted authors on your blog, upgrading to 2.8.6 is recommended.

The first problem is an XSS vulnerability in Press This discovered by Benjamin Flesch.  The second problem, discovered by Dawid Golunski, is an issue with sanitizing uploaded file names that can be exploited in certain Apache configurations. Thanks to Benjamin and Dawid for finding and reporting these.”

Why not do it now! And don’t forget to backup first.

See my previous post – http://dave-whittle.com/internet-marketing/how-to-backup-your-wordpress-blog

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What is link cloaking?

It is generally advised that if you are using affiliate links that you cloak them so that they are not obviously an affiliate link.

Some not very nice people out there will notice by hovering over the link and checking the task bar at the bottom of the screen, then change your link to theirs, and then of course collect the commission.

Also, some people just don’t like clicking on affiliate links for various reasons. Cloaking the following way will make it seem as if the link is part of your site.

When we talk about affiliate links Clickbank links come to mind as not only are they ugly but they are also very obvious.

Here is an example:

http://h30b2bgi19sb5v5ayu84uu7q85.hop.clickbank.net/ (Note: don’t click on this as it is not an active link but an example)

Here is a cloaked alternative:

http://yoururl.com/uses/xxxx.php

How do you make that cloaked link? Here is one way to do it that most people can do.

Read the rest of this entry

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I don’t know about you but I have a lot of usernames and passwords!

It seems that whatever you do, you have to create a username and password in just about everything.

Now, you could use the same one over and over again, but that is leaving yourself open to all sorts of security problems plus you can’t always do it the way you want to. Also if you bank online and make transactions online then a password manager is the answer.

So, how to remember all these username/passwords?

I have been using Roboform for quite a long time and it works fine for me.

When you have active Roboform it will automatically copy the new username/password and next time you log-in somewhere that username/password will fill it in automatically.

Note: for Mac users 1Password seems to be the Mac equivalent. The following is their blog http://www.switchersblog.com/ with lots of interesting stuff.

However, at one time it was difficult to back up Roboform but now no problems.

Further to that I had Roboform on my laptop and my desktop and once when I was on vacation, with the laptop, I updated to the latest version of Mozilla Firefox which I use.

Disaster!
Roboform had not yet caught up with the latest version. It didn’t take them long to do this, but lesson learned.

Since then they have now come up with Roboform Online where you can join up ((free) and your passwords etc will be automatically updated, from all your computers and be always available online, from any computer.

There is also this month a new release RoboForm For iPhone / iPod Touch – free for Roboform Online users.

Your passwords are encrypted and you are the only one that access them.

Further to that you can store a lot of personal data like bank account numbers, social security numbers, credit card numbers and more, all of which will be protected with strong encryption.

I like this!

No more problems with usernames and passwords.

You can download Roboform free and save up to 10 passwords.
If you need more as I do then you will need Roboform Pro which you have to pay for.

RoboForm: Learn more...

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One of the things that people with more experience advise is to get organized if you want to get ahead.

That is fair comment and I have no complaints with that. I need that advice.

For myself, whenever I download, I do so to my Desktop so that I can quickly deal with it later (he says).
However, I do tend to let it pile up a bit and then it gets more complicated so then  I have to take time out to tidy my desktop, and of course, it becomes more difficult to find things.

Happily, I have recently come across a great piece of free software which I find very useful.

Read the rest of this entry

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The ClickBank Marketplace is the world’s largest provider of digital products and has an organized directory of over 30,000 products supplied by vendors.
These are listed across a number of categories in order of “popularity” according to Clickbank .

Having said that, at the same time there is approx. 100,000 affiliates looking to promote these products .

However, finding your way around Clickbank, and getting the most from it can be quite complicated.
Many would-be affiliates, me included, frequently find it difficult to make money affiliate marketing Clickbank products.

But there is a Clickbank expert, in fact very much the go-to man.

Not only is he the recognized expert he is actually a member of the Advisory Board in ClickBank’s European Client meetings.

Read the rest of this entry

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Wouldn’t it be great if you could actually see how someone else looks at your website?
Having the capability to actually being able to ’spy’ on their session – see where they move their mouse, where they “hover” and which sales link they click on etc.


Knowing where people are looking can help you to alter and split test your pages.
This can also be ideal if you want to tweak your sales letter by seeing how people look at it, where they stop and read and so on.


Take a look at:



from Chris Estreich on Vimeo.

Check it out here:

http://userfly.com/

* Watch videos of your real users.

* See every mouse movement and click.

* Install in seconds with one line of code.

* Increase conversions on landing pages

“I think Userfly is a service that cannot be ignored. It’s a new way of getting data on your visitors’ browsing patterns — data that isn’t biased or subjective; data which shows the real thing — the real actions of your users.” – Usability Post



You can get 10 captures a month free and if you want more you can sign up for 100 captures/month for $10, 1000 captures/month for $25 and so on. Check out pricing on the site.

I find this very useful and I hope you do as well.

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I recently wrote about using Jing for screen capture  - “Use Jing And Capture Anything You See On Your Computer Screen and Share”

TechSmith, the makers of Jing have been improving their product and you can now create HD screencasts, very easily, and upload that HD quality direct to YouTube.

This is so easy and takes away most of the technical problems of getting a video on YouTube, and of course your blog, website etc.

This is for users of Jing Pro but as I mentioned before is only $14.95 a year.

You can watch the very short video about this here:

Create HD Quality Video For YouTube

As before, this is not an affiliate link (TechSmith don’t do affiliate).

I like this and I hope you find it useful.



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This is an article I saw today on Martin Avis’s  Kickstart Daily which I thought would be useful:

“Today’s Power Thought

Sometime around the year 1930 an up-and-coming management
consultant by the name of Ivy Lee approached Charles Schwab, the
head of American Bethlehem Steel.

To cut a long story short, Lee told Schwab that he could improve
the efficiency of the company by 50%.

Suspicious, Schwab asked what it would cost.

Lee said that he would give Schwab the secret and after putting
it in action among the company’s executives for one month, Schwab
could pay Lee whatever he thought it was worth.

It sounded like a good deal so Lee handed Schwab a small piece of
paper.

On it was written the following:

“Write down the most important things you have to do tomorrow.
Now, number them in the order of their true importance. The first
thing tomorrow morning, start working on an item Number 1, and
stay with it until completed. Then take item Number 2 the same
way. Then Number 3, and so on. Don’t worry if you don’t complete
everything on the schedule. At least you will have completed the
most important projects before getting to the less important
ones.”

Schwab thought that the advice was simplistic, but a deal was a
deal. He circulated the note around the company.

Four weeks later, Ivy Lee received a check for $25,000 – over
$275,000 in today’s money.

If one of America’s toughest businessmen valued that ’simplistic’
advice so highly, don’t you think it would be worth having a go
yourself?

This is part of the free twice-weekly Kickstart Today by Martin Avis – well recommended.
No, this is not an affiliate link just something to share  :)

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