Archive for July, 2009

List building – unsubscribing

Like many would-be, and other internet marketers I am on a lot of lists. This equates to a lot of emails!

For a number of reasons (choose your own), I need to change my email address on these lists.
Sometimes, depending on the auto-responder being used, this is quite easily done.

However, some mails, and this includes those of many large companies, the only option is to unsubscribe.

Does this apply to your list(s)?

I frequently do not wish to unsubscribe and I try very hard to work around this, but in the end I have no choice other than to unsubscribe, so that is what I do.

As someone who is working very very hard to build a list(s) I find this strange and I can only conclude that the list owners do not care.

However if you need every person that you can add to your list (as I do) then perhaps this is something worth checking out.

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What Is A Blog Anyway?

Alex Jeffreys third module centered around this question and why you should have a blog.

For the people that don’t know the word “blog” comes from the word weblog – as simple as that.

A blog is basically an online diary that is available on the web. Updating a blog is “blogging” and someone who has a blog is a “blogger.”

Blogs are usually updated daily using various software programs that allows people run their blog and update with very little, if any, technical knowledge.

Having got that out of the way we come to the “why”.

Blogging can be a great way to promote or market yourself, your business, product and service .

If you wish to become an internet marketer a blog is essential as blogging not only maintains your focus, it also makes you accountable to people and gives you instant feedback from the market.

Your first post will give you instant momentum in that market.

What shall I blog about?

Blog about yourself, your plans, what you are doing now, give value advice and tips, talk about your online community, build your readership – and of course, build your list!

Always provide value. This way you can get feedback, and eventually, funnel traffic to your products.

Another piece of sound advice was to make a good effort with the “About” page by telling your readers about yourself, maybe adding a photo – in fact show the readers that there is a real human being behind all this.

I hope you find this helpful.

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Further to my last tips post I thought I would recommend a useful piece of software.

The software is Jing, which is a Techsmith product which is free to download. I quote from their site which says that :

“The concept of Jing is the always ready program that instantly captures and shares images and video …from your computer to anywhere”.

It sits at the top of your screen (or anywhere else you care to drag it) like a small, pale sun and is completely unobtrusive. Because it is “always on”you can instantly capture images and video.

You can select a window, part of a window, or you can click and drag cross-hairs to select a custom area.

You can capture an image or video (5 minutes) and add arrows, text and highlights, narrate your video, save it, copy it and then send it wherever you like.

It is quick and simple and I use it constantly and for many different purposes.

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I like it!

You can upgrade to Jing Pro at any time and the cost is a $14.95 per year and this will give better video results

Again, this information is freely given to my readers, free to download and I hope you enjoy it as much as I do.

Take a look here and try it:
http://www.jingproject.com/

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Alex Jeffreys Coaching – Module 2

This module centered around alex Jeffreys Profit Pulling Machine which is used to start creating a money making machine!

It is a series of web pages that added together become a sales funnel

He mentioned that websites don’t make money but the business behind the website.

The sales funnel consists of:

  • an ebook to give away
  • a squeeze page
  • a download page
  • an OTO (one time offer) video upsell to a backend product.

2009-07-24_1226_Traffic_FunnelThis sales funnel is aimed at getting people’s name and email address by giving away an ebook, video etc

Building your list and building a relationship with that list is the most important thing here.

No list, no customers, no money!

He also touched upon the subject of outsourcing which basically means if you cannot do some aspect of the process then get someone else to do it. Time v. Money.

Easier said than done, I know, but in the beginning it is good to do things yourself if only to understand what is happening but after you earn some money, which you will, then this is something to seriously consider.

Well, I hope anybody reading has gained some insight in to the ways things are done.

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Module 1 – Forward To Basics

The first webinar to start off Alex Jeffrey’s Marketing With Alex 2.0 was  called “Forward To Basics”. Yes, forward not back to basics.

This was great stuff from Alex and he had our attention from start to finish – and the finish was after 4+ hours, not the advertised 2 hours!
Talk about over delivering.

The basics are the basics of business rather than the basics of internet marketing.
He emphasized that organization is the key to greater productivity and better results.
He also gave a lot of sound advice about how to go about this which included:

  • only check your emails twice a day (touched a nerve with a lot of us there!
  • stop surfing!
  • tidy your desk (I definitely need to do this)
  • “go to work” i.e. close the door to your “office” and remove all distractions
  • work to a schedule – for example in 1 hour sessions, then take a break- and so on.Use a timer for this.
  • only drink water.

This is sound advice but perhaps more importantly he stated that you need to “manage” your business from the start and have a structured business.

In order to do this we need to start the following and plan ahead:

  • create 3 plans – a business plan, an entrepreneur plan and a personal plan.
  • create a 1-year plan.
  • create a 90-day plan.
  • create a 4-week plan
  • create a 1-week plan
  • create a daily plan and plan tomorrow today.
  • also write a daily “did” sheet to see what you have done and keep you on track.
  • get focussed on one thing only not many things as the chance of success is better
  • take action

This is all good advice and I for one needed it as I am sure many other people do. So, a lot of time wasted before but now it is time to get organized.
I hope you find this advice useful as well.

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How To Save Money On Ink Cartridges

One of the costs that really bothers me is the price of print cartridges and the number of times I have to replace them.

I have seen people mention $25 for a cartridge, and upwards in the US.

I wish! Twice that price that here.

Anyway, to cut to the chase, I came across a tip a couple of days ago which extends

the life of your cartridge by about 3 times but which also prints a lot faster.

You will hear new sounds from your printer!

I am sure some people are aware of this, but the tip is as follows:

When you wish to print, you click on File, then Print.

This box then appears:

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Click on properties, as shown.

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You will then find that it is set to “General Everyday Printing” by default.Click the drop down menu and you will

see an option for “Fast Economical Printing”. Click on this.

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Now click “OK” and you are ready to go.

You will have to do this every time as far as I can see .

This will vary depending on both your system and computer but you should be able to find your way around following these instructions.

I have tried this for a few days and I have found that on my system B&W looks perfect, colors slightly faded.

I think this is a great tip for me. Obviously, if you are printing your best family photographs you will not use this.

I hope this helps somebody to reduce their online costs.

Update:

I have now found that you can set your printer to stay on “Fast economical printing” by doing the following:

Go to your “Control Panel”, click on “Printers and Other Hardware” (this may vary with your system) and go to your installed printer(s).

Highlight your printer and you should see a left side bar with the title “Printer Tasks”.

Click on “Select Printer Preferences” and there you can set your preferences as default.

This may vary with your operating system but this should give you an idea of the way to set your preferences.

Article inspired by www. ChrisFarrellOnline.com

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Alex Jeffrey’s “Marketing With Alex”

Like many people I have been trying to start an online business. I have been trying for a year now and although I have some affiliate sites up I am not making a lot of progress.

I have also spent too much money buying the “latest and greatest” from the “gurus” and I now suffer from what is known as information overload. Does all this sound familiar?

However, there are a few pearls of wisdom I have learned along the way.

1) Don’t try to reinvent the wheel – follow success.

2) Get a mentor – all successful marketers have or have had a mentor.

3) Focus on one thing at a time

… and much more.

Alex Jeffreys came to my attention some time back, I watched the first coaching mentoring program which sounded like hell of a ride, and decided I had found my mentor. When the next mentoring program was announced I joined as soon as I could.

Last week I began my first coaching session with Alex Jeffrey’s “Marketing With Alex”.

The live coaching call started at midnight my time (GMT+1) so it was a question of keeping focussed as he went

through the module. I started to lose focus just after 3:00am as the two hour call was still in full flow!

Alex is definitely thorough and he stayed answering questions until everyone had had their say or queries were answered.

Thankfully, the call was recorded and within the next few days a recording of the call, the Powerpoint slides from the presentation, MP3 Audio and a module checklist was made available to the members. I’m sure students from some of the other parts of the world who couldn’t take part are grateful for that.

I know I am.

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